![]() So does 93 million users, for that matter. If you haven’t yet played Candy Crush Saga, you might be scratching your head right about now. For marketers in particular, its allure centers around how the game lures players in via social media – and how other marketers can emulate its success. No matter who you ask, Candy Crush Saga is delivering big wins all over the place. While this might not be a resume-builder for the players, it sure has given its creator, the Sweden-based gaming company King Digital Entertainment, a big leg up. What gets played by 93 million people (mostly adults) every day and has an estimated net worth of $7.1 billion? If you answered “ Candy Crush Saga,” you are the lucky winner….sort of.Īccording to Time magazine, the simple app-based game is so addictive people have forgotten to pick up their kids at school because of playing it. ![]()
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